Three renowned groups i.e. “Universal Metal Corporation”, “Metal One” (group company of Mitsubishi Corporation Japan) and “Arif Habib Group” have entered into a jointed Venture to run and operate the proposed steel mill. Keeping in mind the market potential with the growing demand and non-availability of manufacturing facilities for value added steel products such as, Cold Rolled Coils (CRC) classified into Hard, Skin Pass & Annealed, the Group envisages setting up a state of the art steel mills for manufacturing value added steel products to cater to the requirement of various segments of the industry.

The project will cater to the requirement of value added products used by various segments of the industry such as auto sector and engineering sector in Pakistan.
At present these products are imported by the industry , therefore this project will serve as import substitute for the country.

The proposed steel mill offers the company a distinctive edge in the field for reasons such as, it shall be the largest steel mill in the private sector, and most importantly ASML shall produce CRC in thickness and grades not produced by Pakistan Steel and other local manufacturers thus creating a niche market for the company.

Sponsors of the project:

Universal Metal Corporation:
Universal Metal Corporation was established in 1992 by Mr .Hasib ur Rehman the president of the company. The company deals in iron and steel sheet products and caters to the requirements of the local industry and export products all over the world.

The company has expanded its operations over the years with different kinks of products in steel.

It offers reasonable prices to cater to the needs of a diverse group of clientele both in Japan and overseas with emphasis on quality. In 2004, the company acquired a custom bond warehouse license facilitating the shipping process.

Metal One: Mitsubishi Corporation and Nissho Iwai Corporation (Sojitz Corporation) merged their steel operations in 2003 to form a new company by the name of “Metal One” based in Tokyo Japan. Mitsubishi Corporation has a 60% stake in the company whereas Sojitz Corporation has 40%. Mr. Satoru Oki and Mr. Yoshikazu Uda shall be representing Metal One on the Board of Aisha Steel Mills Limited.
Metal One Corporation after the merger has skillfully integrated the two different setups and placed the focus of management on the reorganization and unification of the two operating units for optimum managerial efficiency. The sales for December 2005 were approximately ¥ 2,576.6 billion.

Metal One reliably and efficiently supplies steel products through its five divisions:
Steel plate, Tube & Construction Materials Division: It mainly deals in steel plates for shipbuilding and bridge construction, steel pipes for use in residence and chemical plants and construction materials for buildings, steel towers and civil engineering projects.

Steel Sheet Products, Automotive Steel Products Business: It supplies automotive steel products, including surface treated steel plates and sheets to auto manufacturers and parts makers in Japan and overseas, in addition to handling steel sheets for supply to manufacturers of electrical household appliances, containers and OA equipment and to secondary distributors including coil centers and official dealers.

Wire & Specialty Steel Division: It is engaged in both domestic and International trading of wire rods, specialty steel and related products.

Stainless Steel Division: It is engages in domestic Sales and international trading of stainless steel; it also deals in titanium products.

International Steel Operation Division: it is mainly engaged in global trading, using its extensive network, in additional to the export and import of semi-finished products, precede items and other steel products, However, It is not limited to dealing in steel products. It also provides strong backup for customer investments in new business initiatives through collaboration with other divisions in energy, machinery, projects and finance.

Projects overview: The existing business environment created by economic reforms and the Pakistan Government’s intention to privatize the steel industry has paid dividends with new entrants coming into the fold. Aisha Steel Mill Ltd (ASML) incorporated in 2005 intends to take advantage of just that with establishing a state of the art steel mill near Bin Qasim.

The company shall primarily be engaged in manufacturing value added steel products such as, Cold Rolled Coils (CRC) classified into Hard, skin pass & Annealed and its thickness ranging from 0.15 mm to 2.00 mm the Raw Material for the processing will be Hot Rolled Coils of specified grades to the imported by the company from Japan and other countries. The production capacity of the proposed project will be 220,000 MT.

ASML’s project is of huge proportions since the company would be the first ever to manufacture CRC on such a large scale in the private sector of Pakistan. With increased steel consumption linked to economic development, the growing demand and non-availability of thinner profiles and auto grade steel manufacturing facility in Pakistan and investor friendly policies of the Government of Pakistan, ASML’s proposed project could not have come at a more opportune time as all these factors shall play a vital role in the company’s progress.

The proposed steel mill shall primarily be catering to the automobile, engineering and construction industry of Pakistan, all of which are witnessing a boom in their respective areas. The positive factor in all these three industries shall significantly increase ASML’s share in the market.

JP Steel Plantech Co: JP Steel Plantech Co. (Steel Plantech) was formed April 01, 2001 by consolidating the resources of four Japanese leading integrated iron and steel builders namely, Kawasaki Heavy Industries, JEF Engineering, Hitachi Zosen and Sumitomo Heavy Industries. It has a proven record in helping the Japanese Steel industry to lead the world in production, technology and product quality by offering a full range of iron-and steel making plants and equipment and innovative technologies.

Steel Plantech has specialized experience in offering various plants and equipment for integrated steelworks and for any product line. It supplies steel mill equipment on unit basis as well as a total production process on as integrated basis.
The steel Plantech alliance represents not only equipment and engineering supply but also a long history of successful steel mill operation and managements.
Hotani Company Limited, Japan: Hotani was established in 1973 with Mr. Setsuo Hotani as the President and is a Japan based company. Hotani comprises of a group of companies which includes the following.

Tanisaka Iron Works Ltd :Established in 1928, the company has expanded its facilities for the manufacture of wire drawing machine and reduction gears. The company has primarily concentrated on the manufacture of machinery for secondary wire products and secondary steel sheet products and has acquired a distinctive edge over the years for Nail Making Machine, Thread Roller (Rolling Machine), Headers, Barbed Wire Machine, Wire Drawing Machine, Sheet Corrugating Machine and Continuous Sheet Galvanizing Line.
EBNER – Industrieofenbau: Founded in 1948 and based in Austria, EBNER has decades of experience of designing and building heat treatment facilities. It is one of the leading manufacturers worldwide of heat treatment facilities for the steel, copper, and aluminum semi-finished products industries and has been offering its products in more than 50 countries.

The company manufactures continuous and batch-type furnaces featuring cutting edge technology, i.e. systems delivering maximum performance and optimum anneal results.
EBNER offers the following product range to its customers:
STEEL
• Bright annealing facilities for non-alloy and low – alloy grades
• Bright annealing facilities for high-alloy grades such as Cr and CrNi
grades and special alloys.
Current Status of the project:
Land: The land for the project has already been purchased. Pakistan Steel has allocated 50 acres of land measuring 242,000 sq.yrds at the Downstream Industrial Estate, Pakistan Steel, Bin Qasim.

Supplier’s agreement: The agreement with the suppliers of the Project Plant & Machinery has been finalized by the management.

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