Company Profile

Aisha Steel Mills Limited (ASML) is a Group Company of Arif Habib. ASML is one of the largest private sector investments in the value added flat-rolled steel industry in Pakistan. ASML was incorporated in 2005 and started its commercial operation in 2012 and it is one of the largest manufacturers of Flat Rolled Steel – Cold Rolled and Hot Dipped Galvanized coils located in Port Qasim, Karachi- the most suitable plant location for export markets. It is a state-of-the-art Cold Rolling and Hot dipped Galvanized Rolling Complex with name plate capacity of 700,000 metric tons.

ASML is one of the largest private sector investments in the value added flat-rolled steel industry strategically located at Port Qasim in Karachi, Pakistan.

It is the only Cold Rolled Coil (CRC) and Galvanized Coil (GI) manufacturer which is using brand new Japanese, Germany and Austrian machinery for CRC, and SMS equipment for GI production, ensuring the best quality of CRC & GI for its customer.

ASML products are offered to the Automobile, Engineering & Appliances industry as a premium raw material for transformation into any number of value-added products for the domestic and export markets.

As per the financial statements for the year ended 30th June 2023:

  • Loss per share (Basic | Diluted): (3.56) | —
  • P/E ratio: Nil
  • Break-up Value per share: 16.87
  • Dividend Payout:
  • ASL (Ordinary Shares): Rs. Nil per ordinary share (for the year ended June 30, 2023)
  • ALSPS (Cumulative Preference Shares): Rs. Nil (cumulative dividend as at June 30, 2023)
  • ASLCPS (Cumulative Preference Shares): Rs. Nil (cumulative dividend as at June 30, 2023)

Our Mission

To supply the highest quality products to our clients utilizing sustainable and environmentally responsible procedures. We believe in the power of human capital in accomplishing our goal of responsible production with sustained return to our shareholders and strive to be the supplier and employer of choice in the flat steel industry.

Our Vision

To be a global leader in the flat steel industry with the largest share of the local market while fostering the culture of responsible production and consumption to be eventually acknowledged by its customers for quality and service excellence.

Status of the Company

Aisha Steel Mills Limited is a public listed company
(Public Interest Company - PIC)

Core Values

At ASML we act, work and prosper in accordance with our values. We strive to contribute towards
the society and conduct our business in abidance by the law. We aim to serve the
interests of all stakeholders, including the society at large.

  • Diversity and Fairness

    We are an equal opportunity employer and provide equal playing field to all our employees without bias against gender, age, race,
    ethnicity and religion.

  • Excellence

    We strive for quality and excellence in all our actions and make sure we do what we say.

  • Teamwork

    We aim for building teams where members respect, support and regard each other’s views. Coordinate, collaborate
    and foster an environment of harmonized efforts towards collective goal of growth and prosperity. We invest in human resource
    and ensure continuous behavioral and technical trainings are provided.

  • Corporate Governance

    The Company remains committed to high standards of corporate governance, while adhering to applicable laws and regulations,
    in full letter and spirit.

  • Shareholders

    We are committed to maximize the value of investments of shareholders by achieving superior returns, enhancing our capacities
    and improving our process efficiencies. We are also committed to ensure that all material information is communicated
    to shareholders on timely basis.

  • Customers

    Our conviction for excellence emerges with the passion to satisfy our customer and to provide them
    with a product of international standards.

  • Ingenuity

    We seek new opportunities and out-of-the-box solutions. We use our creativity to find ways to solve problems. Our experience and
    technology enables us to overcome challenges and deliver value to all stakeholders.

We trust, respect and support each other. Thus, strive to earn the trust of all our stakeholders by maintaining transparent
environment based on ethical values and ensuring openness and honesty in all our dealings at all times.

We are an equal opportunity employer and provide equal playing field to all our employees without bias against gender, age, race,
ethnicity and religion.

We strive for quality and excellence in all our actions and make sure we do what we say.

We aim for building teams where members respect, support and regard each other’s views. Coordinate, collaborate
and foster an environment of harmonized efforts towards collective goal of growth and prosperity. We invest in human resource
and ensure continuous behavioral and technical trainings are provided.

The Company remains committed to high standards of corporate governance, while adhering to applicable laws and regulations,
in full letter and spirit.

We are committed to maximize the value of investments of shareholders by achieving superior returns, enhancing our capacities
and improving our process efficiencies. We are also committed to ensure that all material information is communicated
to shareholders on timely basis.

Our conviction for excellence emerges with the passion to satisfy our customer and to provide them
with a product of international standards.

We seek new opportunities and out-of-the-box solutions. We use our creativity to find ways to solve problems. Our experience and
technology enables us to overcome challenges and deliver value to all stakeholders.

Corporate Strategy:

Our corporate strategy entails producing thehighest quality of products and to continue to increase our market share . The company emphasizes on transparency and building greater standards of ethical values. The Company focuses on  regular training and development of its human resource capital given the technologically advanced nature of ASML’s plant and machinery.

There is a strong commitment for continuous improvement of each process in order to optimize efficiency and becoming number one company of the country in terms of market share, cost efficiency and profitability.

We strongly adhere to the following to be in line with the global best practices:

  • Value creation for all stakeholders while maintaining a strong competitive position.
  • Keep a strong focus on the long run sustainable advantages.
  • Develop and strengthen a transparent and inventive culture while encouraging ethical values.
  • Provide excellent customer services.
  • Ensuring that corporate strategy is observed throughout the organization and is inculcated across the Company.

Permissible Business Activities:

In addition to other permissible objects under the Memorandum of Association, the company has set up a Flat Steel Rolling Mill complex in the downstream Industrial Estate, Pakistan Steel, Bin Qasim, Karachi, to carry out its principal business of manufacturing and selling Cold Rolled & Galvanized Coils/ Sheets

Our Journey

May
2005

Incorporated in Pakistan as Public Limited Company.

August
2007

Ground Breaking Ceremony of CRC Complex.

June
2012

Commencement of Trial Run of Cold Rolling Mill.

August
2012

Listed on Pakistan Stock Exchange.

October
2012

Initiation of Commercial Operations of Cold Rolling Mill.

June
2017

Ground Breaking Ceremony of Expansion Project.

December
2017

Equipment Foundation Ground and Erection Ceremony of GI Complex.

May
2019

Initiation of Commercial Operations of Continuous Galvanizing Line.

June
2019

Initiation of Commercial Operations of Push Pull Pickling Line, Rolling Mill and Batch Annealing Surfaces.

August
2019

Obtained Certificate of Merits for Best Corporate Reports of 2018 Awards in Engineering & Auto Sector.

January
2020

Successfully obtained Certification of ISO 9001:2015 and ISO 14001:2015.

March
2021

SAP S4 Hana Implementation Kick-off Ceremony.

November
2021

SAP S4 Hana Go-Live Ceremony.

November
2022

Launch of ASML new logo and website